As opposed to conventional data such as financial information and economic statistics that have been traditionally used in the finance industry, data that has commonly not been utilized is called alternative data.

Alternative data is mainly used in the finance industry. In contrast to traditional data such as financial information and economic statistics, alternative data utilizes POS data, credit card data, location information, satellite images, etc.

In this article, we look at examples of how various alternative data have been used by investors and economists. We will cover how the following types of alternative data have been used domestically and overseas, referring to overseas alternative data vendor reports and articles in domestic media.

Alternative data is changing the way economic analysis is done, especially in the finance industry. However, how do data vendors who own alternative data (eg, POS data holders, businesses with satellite photographs, etc.) see the business landscape? What kind of position are they in?